Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Mercref collects, uses, stores, and protects your personal information when you visit, browse, or make a purchase from our website. Mercref is an online retail store specializing in women’s footwear, including Boots, Sandals, and Sneakers.
We respect your privacy and are committed to protecting your personal data. This policy outlines what information we collect, why we collect it, how it is used, and the choices you have regarding your personal information. By accessing or using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
When you interact with our website, we may collect certain information automatically or voluntarily provided by you. This information helps us operate our store, fulfill orders, and improve our services.
- Personal Information: Name, email address, phone number, shipping address, billing address, and other contact details provided during checkout or customer support interactions.
- Order Information: Products purchased, order numbers, transaction history, payment confirmation, and delivery details.
- Account Information: If you create an account, we may store login credentials and account preferences.
- Technical Information: IP address, browser type, device type, operating system, referring URLs, and website usage data.
You may choose not to provide certain personal information; however, this may limit your ability to place orders or use certain features of our website.
2. How We Use Your Information
We use your information only for legitimate business purposes and in accordance with applicable data protection laws. The purposes for which we use your information include:
- Processing, confirming, and fulfilling customer orders
- Communicating order status, shipping updates, and delivery confirmations
- Responding to customer inquiries and providing customer support
- Improving website performance, usability, and customer experience
- Detecting and preventing fraud, unauthorized transactions, or security risks
- Complying with legal, regulatory, or accounting requirements
Mercref does not sell, rent, or trade your personal information to third parties for advertising or marketing purposes.
3. Cookies & Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance functionality and analyze website traffic. Cookies are small data files stored on your device that help us recognize your browser and remember your preferences.
Cookies allow us to understand how visitors interact with our website, which pages are visited most frequently, and how we can improve navigation and performance.
You may control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features and limit your browsing experience.
4. Sharing of Information
We may share your personal information with trusted third parties only when necessary to operate our business and deliver our services. These third parties are required to protect your information and use it solely for authorized purposes.
| Third Party | Purpose |
|---|---|
| Payment Processors | Secure payment processing and fraud prevention |
| Shipping Carriers | Order delivery and shipment tracking |
| Service Providers | Website hosting, analytics, and technical support |
We may also disclose personal information if required by law, court order, or governmental authority.
5. Data Security
Mercref implements appropriate technical and organizational security measures to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure.
While we strive to use commercially acceptable methods to protect your data, no system can guarantee absolute security.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, and reporting obligations.
When personal information is no longer required, it is securely deleted or anonymized.
7. Your Rights
Depending on your location, you may have rights regarding your personal information, including the right to access, correct, update, or request deletion of your data.
To exercise these rights, please contact us using the details provided below.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any external sites they visit.
9. Children’s Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe that a child has provided us with personal information, please contact us so we can take appropriate action.
10. Policy Updates
Mercref reserves the right to modify or update this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. Continued use of our website constitutes acceptance of the revised policy.
